AWT Liveblog: The March 21, 2016 "Let us loop you in" event

AWT Liveblog: The March 21, 2016 "Let us loop you in" event

Welcome to our coverage of the March 21, 2016 Apple event. We'll be providing commentary and insights as the event progresses. Be sure to livestream the event on Apple TV or by opening a browser to this page and then keep a window open to our liveblog as well. The event begins at about 10 AM PDT/1 PM EDT. Note that you do not have to refresh this window - it will auto-update.

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Join Apple World Today on Tuesday for our 1Q 2016 earnings call liveblog

Join Apple World Today on Tuesday for our 1Q 2016 earnings call liveblog

Apple's stock has been a roller coaster ride lately, with more of those scary drops than swooping upward leaps. As a result, there will be a lot of attention tomorrow (Tuesday) afternoon when Apple CEO Tim Cook and CFO Luca Maestri join forces to first report the company's earnings and then take questions from Wall Street analyst regarding past and future performance.

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Apple World Today: Our blueprint for 2016

Apple World Today: Our blueprint for 2016

We're now in 2016, and in just about a month Apple World Today celebrates its first year of existence. It hasn't been easy, but we are seeing some encouraging signs that tell us that the site may actually become more than an unintentional non-profit in the new year.

So what is our site blueprint for 2016? Here are some ideas I came up with while on my "get away from blogging" holiday trip:

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Building AWT: Our first, and possibly last, liveblog

Building AWT: Our first, and possibly last, liveblog

On Monday, we followed an ancient and hallowed TUAW tradition and ran a [liveblog during the Apple Spring Forward event]. After the fact, the team talked a bit about the future of liveblogging.

Liveblogs are usually quite popular and this was no exception. Our traffic on Monday was quite nice, something we'd like to see every day. But as we noticed while watching the event, there was another liveblog that was competing with ours -- Apple's.

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