Apple’s new iPad mini helps it retain the EMEA market lead

Apple’s new iPad mini helps it retain the EMEA market lead

According to the latest figures published by IDC, the overall EMEA [Europe, Middle East, and Africa) tablet market declined 11.7% year-over-year, shipping 9.6 million units in the second quarter of 2019. Apple retained market leadership in EMEA, with the help of a buoyant detachable quarter and the resurrection of the iPad mini.

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News round-up: iFixIt tears down the new iPad mini and tells us what’s inside (and more)

News round-up: iFixIt tears down the new iPad mini and tells us what’s inside (and more)

The gang at iFixIt, who tear apart electronic devices and look at their innards, have posted a teardown of the new iPad mini. They say that, despite appearances, the teardown confirms that this isn’t just a shrunken-down version of the new iPad Air—it’s a reworked iPad Mini 4, with some fresh silicon for 2019.

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Here’s my take on today’s plethora of Apple rumors

Here’s my take on today’s plethora of Apple rumors

In a note to clients — as noted by …. well, pretty much every website that covers Apple — analyst Ming-Chi Kuo has made a plethora of predictions for products to be released this year. Here’s a round-up of them and the chances the Sellers Research Firm (that’s me) thinks they have of coming true.

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Localytics: iPads and iPhone Xrs lead new device adoption over Christmas

Localytics: iPads and iPhone Xrs lead new device adoption over Christmas

Apple’s iPhones and iPads led in new device adoption over Christmas, according to Localytics. The analytics and marketing platform says “we discovered that Christmas shoppers were heavily focused on obtaining Apple products this year: iPads have become a mainstay of the holiday season and the iPhone Xr’s momentum shows no sign of decreasing.”

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