Content blockers on iOS 9: Much ado about nothing?

Content blockers on iOS 9: Much ado about nothing?

About two months ago, most of the chatter on the Apple websites including AWT was about ad blockers. There was a lot of concern that they spelled the beginning of the end for ad-supported websites, since most sites rely heavily on advertising to make money. Imagine my surprise last night when I saw this tweet from MacStories.net publisher Federico Viticci:

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AWT News Update: October 12, 2015

AWT News Update: October 12, 2015

After a long weekend, the AWT News Update returns with news of the A9 chip manufacturing controversy that wasn't... and more:

  • It doesn't matter who made the A9 system-on-a-chip that's in your iPhone 6s or iPhone 6s Plus. Really.
  • iOS 9.1 is getting closer to release with the release today of beta 5.
  • LoopInsight.com releases an updated list of iOS 9 Safari content blocker apps.
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iOS 9 content blockers: Great for the reader, bad for websites

iOS 9 content blockers: Great for the reader, bad for websites

Yesterday was the start of a new era: Apple's release of iOS 9 brought something new to Safari, content blockers. The primary reason for content blockers is to block ads on websites that you're visiting. Some sites -- probably not Apple World Today -- take forever to load simply because of the huge number of ads that are scattered throughout the site. Those ads are usually pulled from an ad server that's completely different from the web server, causing incredibly slow load times. Content blockers are designed to let you put certain slow-loading sites on a "blacklist", and then block those ads from loading. Other sites can be whitelisted if they're not a problem.

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