Apple patent is for a head-mounted display for AR purposes

Apple patent is for a head-mounted display for AR purposes

Apple is at least considering a head-mounted display (HMD) for augmented reality (AR) purposes, as evidenced by a newly granted patent (number 9,667,954). It involves a device and techniques for projecting a source image in a HMD having a left and a right display for projecting a left and right images viewable by the left and right eyes.

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AWT News Update: February 10, 2017

AWT News Update: February 10, 2017

It's another Slow News Friday™, so we're looking at Tim Cook's recent comments in a newspaper interview about the topic of augmented reality (AR). Cook has brought up AR on numerous occasions in the past year, not only during interviews but on earnings calls as well. His interview this week with The Independent shows how passionate he is about what could be "as big as the smartphone" for Apple. 

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AWT News Update: October 14, 2016

AWT News Update: October 14, 2016

Ending up the week with news of a product launch, Tim Cook on AR, and an Apple Store in the Herald Square flagship Macy's Store in New York:

  • The Apple Watch Nike+ edition will arrive at your local Apple Store on October 28, unless you live in NYC...
  • Tim Cook is bullish on augmented reality, not virtual reality
  • There's an Apple "store within a store" in an iconic Macy's store in NYC
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Worldwide wearables device sales to grow 18.4% (thanks in part to the Apple Watch)

Worldwide wearables device sales to grow 18.4% (thanks in part to the Apple Watch)

The Forecast: Wearable Electronic Devices, Worldwide, 2016 report from Gartner, Inc. forecasts that 274.6 million wearable electronic devices will be sold worldwide in 2016, an increase of 18.4% from 232.0 million units in 2015. And theApple Watch and virtual reality/augmented reality will spur growth by almost one-fifth this year, according to the research group.

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And another rumor: Apple already has hundreds working on virtual and augmented reality

And another rumor: Apple already has hundreds working on virtual and augmented reality

During the Tuesday Apple earnings call, Piper Jaffray analyst and Apple pundit Gene Munster asked Tim Cook if the company had any plans for virtual reality products, to which Cook answered "it's really cool and has some interesting applications". Well, the Financial Times today reported that Apple has "assembled a large team of experts in virtual and augmented reality and built prototypes of headsets...". 

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Apple hires expert in virtual reality/augmented reality

Apple hires expert in virtual reality/augmented reality

Apple has hired Doug Bowman, an expert in virtual reality/augmented reality, according to the Financial Times. The Virginia Tech computer science professor was listed among grant winners for HoloLens research projects and he specializes in creating 3D user interfaces, fueling speculation that Apple is working on virtual reality/augmented reality (VR/AR) projects.

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Apple's hiring of a Microsoft HoloLens audio engineer hints at future augmented reality projects

Apple's hiring of a Microsoft HoloLens audio engineer hints at future augmented reality projects

In a note to clients — as noted by AppleInsider — Piper Jaffray analyst Travis Jakel says Apple has hired Nick Thompson, formerly the lead audio engineer for Microsoft's HoloLens augmented reality project. Piper Jaffray analyst Gene Munster, thinks this is further evidence that the company likely has an internal team working on potential augmented reality (AR) projects. 

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