14% of US broadband households plan to buy a streaming media player by mid-2016

14% of US broadband households plan to buy a streaming media player by mid-2016

Good news for the Apple TV: new data from Parks Associates finds that 14 percent of U.S. broadband households plan to buy a streaming media player by midyear 2016 and that, as of the third quarter of 2015, 31 percent of U.S. broadband households currently own a streaming media player, up from 27 percent at the beginning of the year.

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