Apple TV still trails Roku, Amazon Fire TV in the streaming media player market

Apple TV still trails Roku, Amazon Fire TV in the streaming media player market

New research from the Parks Associates research group finds that 39% of U.S. broadband households own a streaming media player (SMP), a mere 1% increase over 2018, indicating ownership has flattened, although purchase intentions are higher for 2019 compared to previous years. The Apple TV set-top grew its market shares slightly, but still comes in third.

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Roku extends its lead over the Apple TV and other streaming media players

Roku extends its lead over the Apple TV and other streaming media players

Okay, Apple, it’s time for a fifth generation Apple TV with 4K and HDR support. New consumer research from Parks Associates reveals Roku is increasing its lead in the streaming media player landscape, with 37% of U.S. households owning and using a Roku device as of quarter one (Q1) of 2017, That’s up from 30% in Q1 2016. The research group says this increase in share of installed base puts Roku further ahead of its main competitors Amazon, Google, and Apple.

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Survey: first it was cord cutting, now it’s ’show-dumping’

Survey: first it was cord cutting, now it’s ’show-dumping’

TiVo has released findings from a sponsored survey of pay TV and over-the-top (OTT) service subscribers in the U.S., Europe and Asia. The global study is a follow-up to Rovi’s 2015 consumer survey, delving deeper into how viewers engage with content and explore the services and devices that make up their entertainment lifestyle.

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Nyrius’ WS54 is great for owners of several home entertainment products, such as Apple TV

Nyrius’ WS54 is great for owners of several home entertainment products, such as Apple TV

Nyrius’ $169.99 WS54 is an innovative solution that unlocks the restraints of traditional home entertainment systems by displaying content wirelessly to any of your TVs. It’s great for those of us who own several home entertainment products, such as an Apple TV, Roku, cable boxes and/or Blu-Ray players. 

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The Apple TV’s share of sales in 2015 was 50% higher than its share in 2014

The Apple TV’s share of sales in 2015 was 50% higher than its share in 2014

Parks Associates has announced new research showing Roku is still the most popular brand of streaming media players, accounting for 30% of the players purchased from the first quarter of 2015 to the first quarter of 2016. Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media players purchased, up from 86% in 2014.

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Strategy Analytics: Apple has shipped close to 37 million Apple TVs

Strategy Analytics: Apple has shipped close to 37 million Apple TVs

Apple, Amazon, Google and Roku accounted for more than eight out of every 10 digital media streamer shipments worldwide in 2015, according to new data from Strategy Analytics. Based on cumulative shipments of digital media streamers, Apple still leads the way having shipped close to 37 million Apple TV units since its launch in 2007. 

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