Apple is (still) the world’s most valuable brand, but Disney is the most powerful

Apple is (still) the world’s most valuable brand, but Disney is the most powerful

Apple remains the world’s most valuable brand, up 14% to $145.9 billion, according to the latest Brand Finance rankings. However, the brand valuation and strategy consultancy says Disney is the “most powerful,” thanks to the record-breaking success of Star Wars VII: The Force Awaken

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