Beats by Dr. Dre and NBA announce partnership

Beats by Dr. Dre and NBA announce partnership

Beats by Dr. Dre (Beats), a headphone brand co-founded by Dr. Dre and Jimmy Iovine and acquired by Apple in 2014, and the National Basketball Association (NBA) have announced a marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball beginning in October.

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‘Variety’: Jimmy Iovine is NOT leaving Apple

‘Variety’: Jimmy Iovine is NOT leaving Apple

Oops, never mind. Even though Billboard reported that Apple Music exec Jimmy Iovine will depart the tech giant in August, around the time his company shares have fully vested, apparently he’s not leaving. He told Variety that he’s committed to staying on the Apple team and helping the company get music streaming right. 

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AWT News Update: October 12, 2017

AWT News Update: October 12, 2017

Tablet drivers, Beats Academy, and the Tim Cook Euro tour are all topics today on the Apple World Today News Update Podcast:

  • Interested in AR? Check out the free AR Tape Measure app from this month's sponsor, It's About Time Products
  • Wacom releases High Sierra-compatible drivers for its broad line of graphics tablets
  • Apple executives Jimmy Iovine and Andre "Dr. Dre" Young break ground on a new USC academy that will bear their names
  • Tim Cook visits Sweden, says students should learn to code, and cuts down the tallest tree in the forest...with a herring (apologies to Monty Python)
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Iovine: Apple Music to be "An Entire Pop Cultural Experience" including TV shows

Iovine: Apple Music to be "An Entire Pop Cultural Experience" including TV shows

A recent report by the Wall Street Journal indicated that Apple is planning to begin expanding into original TV shows in 2017. Apple Music executive Jimmy Iovine talked to reporters at the Television Critics Association winter press tour this weekend and explained why the company's plans include TV as part of its streaming music service.

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Eddy Cue, Jimmy Iovine and Trent Reznor talk Apple Music

Eddy Cue, Jimmy Iovine and Trent Reznor talk Apple Music

Apple Music launches later today, along with Beats 1 and updates to iOS and iTunes. It's a massive undertaking for the company that redefined the music industry with the original iPod in 2001  and iTunes Music Store in 2003. Now positioned to do it again with a streaming service and global radio station, Apple is coming off of two less-than-successful music projects.

The music-focused social network Ping never caught on and was closed in 2012. More recently, iTunes Radio failed to capture an audience like that of music streaming rival Spotify. What's different this time around? Apple's Eddy Cue, Jimmy Iovine and Trent Reznor gave interviews this week that answer that very question. 

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