Apple reportedly has ‘hundreds of engineers’ working on AR projects

Apple reportedly has ‘hundreds of engineers’ working on AR projects

Apple has built an augmented reality (AR) team of hundreds of engineers “combining the strengths of its hardware and software veterans with the expertise of talented outsiders” and is “very serious about AR,” reports Bloomberg, quoting unnamed “people with knowledge of the company’s plans.”

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Apple hires expert in virtual reality/augmented reality

Apple hires expert in virtual reality/augmented reality

Apple has hired Doug Bowman, an expert in virtual reality/augmented reality, according to the Financial Times. The Virginia Tech computer science professor was listed among grant winners for HoloLens research projects and he specializes in creating 3D user interfaces, fueling speculation that Apple is working on virtual reality/augmented reality (VR/AR) projects.

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Apple's hiring of a Microsoft HoloLens audio engineer hints at future augmented reality projects

Apple's hiring of a Microsoft HoloLens audio engineer hints at future augmented reality projects

In a note to clients — as noted by AppleInsider — Piper Jaffray analyst Travis Jakel says Apple has hired Nick Thompson, formerly the lead audio engineer for Microsoft's HoloLens augmented reality project. Piper Jaffray analyst Gene Munster, thinks this is further evidence that the company likely has an internal team working on potential augmented reality (AR) projects. 

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