Roku extends its lead over the Apple TV and other streaming media players

Roku extends its lead over the Apple TV and other streaming media players

Okay, Apple, it’s time for a fifth generation Apple TV with 4K and HDR support. New consumer research from Parks Associates reveals Roku is increasing its lead in the streaming media player landscape, with 37% of U.S. households owning and using a Roku device as of quarter one (Q1) of 2017, That’s up from 30% in Q1 2016. The research group says this increase in share of installed base puts Roku further ahead of its main competitors Amazon, Google, and Apple.

Read More

AWT News Update: October 4, 2016

AWT News Update: October 4, 2016

Did we say "Apple World Today News Update"? We're sorry, but all of the news today is about Google's announcements. Of course, they DO have an impact on Apple and there are some comparisons we can make both pro and con. Here's what came out today:

  • Google Pixel and Pixel XL smartphones; probably the biggest impact to Apple will be the fact that the Pixel phones have a very good camera rating
  • Google Daydream, a VR headset that will hopefully be given iOS compatibility in the future
  • Google Home; think of this as Amazon Echo without Alexa and using Google Assistant instead
  • Google Wi-Fi, a router that can be bought in a 3-pack for network extension
  • and last but not least, the Google Chromecast Ultra, which unlike the 4th-generation Apple TV, actually supports 4K streaming
Read More

Survey: first it was cord cutting, now it’s ’show-dumping’

Survey: first it was cord cutting, now it’s ’show-dumping’

TiVo has released findings from a sponsored survey of pay TV and over-the-top (OTT) service subscribers in the U.S., Europe and Asia. The global study is a follow-up to Rovi’s 2015 consumer survey, delving deeper into how viewers engage with content and explore the services and devices that make up their entertainment lifestyle.

Read More

The Apple TV’s share of sales in 2015 was 50% higher than its share in 2014

The Apple TV’s share of sales in 2015 was 50% higher than its share in 2014

Parks Associates has announced new research showing Roku is still the most popular brand of streaming media players, accounting for 30% of the players purchased from the first quarter of 2015 to the first quarter of 2016. Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media players purchased, up from 86% in 2014.

Read More

14% of US broadband households plan to buy a streaming media player by mid-2016

14% of US broadband households plan to buy a streaming media player by mid-2016

Good news for the Apple TV: new data from Parks Associates finds that 14 percent of U.S. broadband households plan to buy a streaming media player by midyear 2016 and that, as of the third quarter of 2015, 31 percent of U.S. broadband households currently own a streaming media player, up from 27 percent at the beginning of the year.

Read More