Zuora: Apple’s subscription services may be just what the tech giant needs

Zuora: Apple’s subscription services may be just what the tech giant needs

Apple, Nike, Disney, American Eagle, Caterpillar. Companies across tech and beyond are starting to leverage subscriptions as part of their business strategy. New data suggests that this move could be exactly what most businesses need to attract and maintain customers at a time when consumer attention is fleeting and requires instant and personalized gratification.

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Analysts: AppleTV+ will have 12 million subscribers by the end of 2020

Analysts: AppleTV+ will have 12 million subscribers by the end of 2020

A new report by Wall Street research firm Cowen — as noted by AppleInsider — predicts that AppleTV +, Apple’s upcoming video streaming service, should rack up 12 million subscriptions by the end of 2020. The analysts think the tech giant will break even in its original content production efforts if it reaches 10 million users. 

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Apple TV+ with only five shows at the start but $9.99 doesn’t sound too attractive

Apple TV+ with only five shows at the start but $9.99 doesn’t sound too attractive

The Apple TV+ streaming service will arrive in November and cost $9.99 per month, according to Bloomberg. The article, quoting unnamed “people familiar with the matter,” says Apple will start with a small selection (five) of shows, then add more “frequently” over several months. 

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Apple Music has launched Apple Digital Masters

Apple Music has launched Apple Digital Masters

Apple Music has launched Apple Digital Masters, a new initiative by the Apple that combines all of its “Mastered for iTunes” offerings into one global catalog for higher quality music. Billboard reports that this is the company’s first public acknowledgement of the initiative, which it has been quietly unveiling for some time.

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CIRP: iPhone XR is now the ‘principal’ iPhone model

CIRP: iPhone XR is now the ‘principal’ iPhone model

Consumer Intelligence Research Partners (CIRP) has released analysis of the results from its research on Apple for the fiscal quarter that ended June 29, 2019. The research group finds that the new iPhone XS, XS Max, and XR models accounted for 67% of U.S. iPhone sales in Apple’s third fiscal quarter. The iPhone XR accounted for 48% of US iPhone sales during the quarter.

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