DisplayMate says Apple’s Super Retina XDR is the ‘best smartphone display ever’

DisplayMate — which specializes in proprietary advanced scientific display calibration and mathematical display optimization —has given Apple’s Super Retina XDR in the new iPhone 11 Pro Max its “highest ever A+ grade” and given it the “Best Smartphone Display Award.”

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Here’s what DisplayMate had to say about the smartphone: Apple has continued to raise the on-screen Absolute Picture Quality and Absolute Color Accuracy of their displays by implementing Precision Factory Display Calibration, moving the overall iPhone 11 Pro Max display performance up to Record Setting Outstanding levels, and setting or matching many Display Performance Records, including Absolute Color Accuracy at a very impressive 0.9 JNCD that is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, 4K UHD TV, Tablet, Laptop and computer monitor.

“The iPhone 11 Pro Max also has a Record Full Screen Peak Brightness of 770 nits, and 820 nits for the typical Average Picture Level of 50%, which is roughly double of most high-end Smartphones. Compared to the iPhone XS Max, the iPhone 11 Pro Max has a number of notable improvements including 17% higher Full Screen Peak Brightness and up to 15% higher Display Power Efficiency.”