Apple HomePod has 5% of U.S. smart speaker market

Consumer Intelligence Research Partners (CIRP), has released results from its research on smart speakers, including Echo from Amazon, Home from Google, and HomePod from Apple for owners of devices as June 30, 2019.

CIRP analysis indicates that the U.S.installed base of smart speaker devices is 76 million units, up from 70 million units in the March 2019 quarter and 50 million units in the June 2018 quarter. Amazon Echo has 70% of the installed base, with Google Home accounting for 25% and Apple HomePod at 5%.

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“While the biggest growth in the market for smart speakers is in the holiday fourth quarter, Amazon Echo and Google Home continues to grow their installed bases in the past couple of quarters,” said Josh Lowitz, Partner and Co-Founder of CIRP. “The market grew by 9% in the second quarter, and more than 50% year over year. Including Apple HomePod, all three major producers have maintained steady shares of the market in the past year. Continued aggressive pricing of the entry-level models seems to continue to encourage new customers to try a smart speaker and existing owners to consider adding more devices to their home.”

CIRP bases its findings on its survey of 500 US owners of Amazon Echo, Google Home, and Apple HomePod, surveyed from July 1-10, 2019, who owned one of these devices as of June 30, 2019.