The Apple Watch has almost 50% of the global smartwatch market

Yesterday, IDC noted that the iPad continues to dominate the tablet market. Now Strategy Analytics notes the the Apple Watch still rules the smartwatch market.

The research group says global smartwatch shipments grew an impressive 44 % annually to reach 12 million units in the second quarter of 2019. The Apple Watch maintained first position with 46% global smartwatch marketshare, while Samsung returned to second place, and Fitbit slumped to third.

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“Apple shipped 5.7 million smartwatches worldwide in quarter two (Q2) 2019, rising an above-average 50%from 3.8 million in Q2 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown to 46% this quarter, up from 44% a year ago,” says Neil Mawston, executive director at Strategy Analytics. “Apple Watch has fended off strong competition from hungry rivals like Fitbit. Apple remains the clear smartwatch market leader.”

Samsung shipped 2.0 million smartwatches worldwide in Q2 2019, more than doubling from 0.9 million a year ago. Samsung’s global smartwatch marketshare has jumped from 11% to 16% during the past year. 

Fitbit shipped 1.2 million smartwatches worldwide in Q2 2019, dipping from 1.3 million in Q2 2018. It captured 10% of global smartwatch marketshare this quarter, slumping from 15% a year ago.