I’m still dubious that we’ll ever see an Apple-branded car, but, if we do, Apple needs to at least start talking it up soon, as Juniper Research has forecast almost 20 million fully autonomous or self-driving vehicles on the road by 2025, with consumer adoption set to take off in 2021.
The research group found that consumer usage of ADAS (Advanced Driving Assistance System) technologies such as adaptive cruise control and automated braking will become key. Juniper says that these systems will serve to prepare drivers for the psychological change from the role of driving a car to operating a driverless car.
The research group ranked the top five most promising players in the driverless car sector. They were scored on a number of key factors such as: live trials; miles tested on road; technology development; project scale and scope; future potential and market opportunities. The results were: Google, Volvo, Daimler, Tesla, and Apple. Google was ranked as the most promising player, having been in development the longest and having logged the highest amount of autonomous miles on public roads.