The global tablet market declined 7% year-on-year in the second quarter (Q2) of 2019, according to Strategy Analytics. Apple’s iPad still dominates the global tablet market with 29% market share, thought growth was down 7% year-over-year.
Strategy Analytics says shipments dripped to 10.7 million units in Q2 2019. The new iPad Air and iPad mini devices pushed average selling prices (ASPs) higher alongside continued strong demand for iPad Pro, boosting ASPs to $469 this quarter from $410 in Q2 2018.
“This move higher up the price tiers boosts Apple profits but it negatively impacts total shipments compared to previous quarters,” says Eric Smith of Strategy Analytics. “Ultimately, Apple is using iPad Pro to cannibalize the PC market, so the number of boxes they ship probably aren’t as important as the product mix.”