In a new report, the Mangrove investment firm predicts thatApple will release a SiriOS for its developer community at its 2020 Worldwide Developer Conference that “would accelerate innovation and adoption.”
“A SiriOS is desirable for enabling innovation and is viewed by many as required to match the progress made by Amazon and Google with their voice assistants,” Bret Kinsella, editor and publisher at Voicebot.ai.
The Mangrove report says the launch of SiriOS “which will be worth $1 trillion by 2025 (surpassing the growth of the mobile app economy).” The firm’s other predictions for the “age of voice”:
The death of the keyboard: instead of tapping and typing, we will be speaking and swiping. The keyboard will be largely redundant within 5-10 years.
Voice will lead to a whole new product category including screenless smartphones.
Brands will soon be instantly recognizable through their “sonic identity” and product search will change forever.
There will be a shift of power from software back to hardware because voice is application agnostic.
Virtual companions will be a reality for all your needs in life.
Will a SiriOS be revealed at WWCC 2020. The Sellers Research Group (that’s me) thinks there’s a 70% chance it will happen. After all, Apple already has macOS, iOS, watchOS, tvOS, and — according to some rumors — is working on an “rOS” for its upcoming augmented reality headset (the anticipated “Apple Glasses”).