Plugable has launched their 0.8m Thunderbolt 3 Cable. At this length, Plugable’s Thunderbolt 3 Cable is only other alternative besides Apple, is $14 cheaper than the Apple version.
It consolidates data transfer, video output and charging into a single connector. It offers data transfer speeds up to 40Gbps and USB 3.1 Gen 2 data transfer speeds of up to 10 Gbps, along with DisplayPort video output (HBR3) and charging up to 100W.
The Thunderbolt 3 Cable supports Thunderbolt 3 40Gbps of bandwidth with compatible systems and accessories and all USB generations; USB 1.1, 2.0, 3.0 and USB 3.1 Gen 1/Gen 2 over USB Type-C. It sports dual 4K@60Hz video outputs (or a single 5120×2880@60Hz output).
With it you can daisy chain up to six Thunderbolt devices including docking stations, external graphics cards, and displays. It has wire gauge and electronic marking support up to 5A charging via USB-IF Power Delivery charging standard (5V-20V, 100W max) and Thunderbolt 3 peer-to-peer 10Gbit networking.
However, you should note that the Plugable Thunderbolt 3 Cable is incompatible with Qualcomm Quick Charge and other (non USB-IF Power Delivery) “Fast Charge” technologies.