You know what one of our most popular products is in the Apple World Today Deals Shop? Lightning cables, especially ones that are designed with a tough braided exterior cover. Today’s deal gets you a 2-pack of braided cables with tough PVC covers over the connectors for $25. Considering that the cables from Apple use a cheap plastic cable cover and run $19 apiece, you’re getting a much better price on higher quality cables.
I find that these braided cables just last a lot longer than the plastic covered ones, and they don’t tangle as easily. Why not get ‘em at a discounted price while you’re at it?