Apple continues to dominate the premium smartphone market

Apple continues to lead global premium smartphone segment by capturing more than half of the market while OnePlus entered the top five brands in the premium segment for the first time ever in 2018 as competition intensified in the global premium smartphone segment. The segment grew faster than the global smartphone market, according to Counterpoint Research’s Market Monitor 2018 service.

The segment grew 14% year-on-year (YoY) in terms of sell-in and 18% YoY in terms of sell-through. Growth was driven by new iPhones and launches in a premium segment from Chinese manufacturers like Huawei, OPPO, OnePlus.

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Apple remained the market leader capturing 51% share of the premium segment, a significant lead over its nearest competitor Samsung which had a 22% share. However, Chinese brands made their mark as Huawei’s share in the segment reached double digits (10%) for the first time in a calendar year, according to Counterpoint Research.

An indication of the increasing competition in the segment is highlighted by the fact that close to 40 manufacturers now compete in the premium segment globally, according to the research group. Of these, the top five players account for almost 90% of shipments. Premium segment contributed to one-fourth (22%) of the global smartphone shipments in 2018.