HBO, Showtime, Starz holding out for the best deals possible on Apple’s video streaming service

Bloomberg says that Apple is still hustling to sing up TV and movie studios for its upcoming video streaming service.

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The article says cable TV networks like HBO, Showtime, and Starz are expected to make a deal with the company. However, they’re apparently holding out until the last minute to get the best deal from the tech giant.

Apple’s streaming service will almost certainly be announced at the March 25 “It’s Showtime” event. The company has 30 scripted series in the works.