In December 2018, Waterstone surveyed 5,000 Americans to establish their relationship with cable TV and streaming services. The management consulting firm found that cord cutting continues to rise.
Survey respondents ranged in age from 18 to 69 years old and represented all 50 U.S. states. However, seven states didn’t produce enough responses to be included in the analysis: Louisiana, Alaska, Montana, Rhode Island, Vermont, Wyoming, North Dakota.
Survey results indicate of those in the U.S. 59% have cut the cord and another 29% are thinking about it. Waterstone says that will continue as streaming services continue to beef up their content. Netflix spent $13 billion on content last year, Amazon spent $5 billion, and Hulu gave subscribers access to $30 billion of content.