Strategy Analytics: Apple Watch has 48% of the global smartwatch market

According to the latest research from Strategy Analytics, global smartwatch shipments grew an impressive 42% annually to reach 14 million units in the third quarter of 2019. Apple Watch maintained first position with 48% global smartwatch marketshare, while Samsung held second place, and Fitbit clung on to third.

“Global smartwatch shipments grew an impressive 42% annually from 10 million units in quarter three of 2018 to 14.2 million in quarter three of 2019,” Steven Waltzer, senior analyst at Strategy Analytics. “Smartwatch growth continues to soar, as consumers increasingly accessorize their smartphones with fitness-led and health-focused wearables.”

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Neil Mawston, executive director at Strategy Analytics says Apple shipped 6.8 million smartwatches worldwide in the third quarter of  2019, rising an above-average 51%from 4.5 million in the third quarter of 2018. 

“Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown from 45% to 48%in the past year,” he adds. “Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.”