Apple Daily Report: Mixpanel looks at iPhone Xr, Xs, Xs Max adoption (and more news)

Since Steve and I can’t cover everything, at the end of each week day, we’ll offer this wrap-up of news items you should check out. 

The iPhone Xr has taken over the iPhone Xs in usage, according to data from Mixpanel. As of Tuesday, the iPhone Xs had 2.89% usage share, followed by 3.02% for the iPhone Xr and 3.65% for the iPhone Xs Max.

Mixpanel chart.jpg

Apple is cutting its current production plan for new iPhones by about 10% for the next three months, according to Nikkei Asian Review. The article claims that the tech giant asked its suppliers to produce fewer of its new smartphones than planned for the January-March quarter.

The Korea Herald reports that Apple will present an award to Korean police officers for preventing the sale of a billion won ($892k) worth of counterfeit Apple products. The products were intercepted after arriving from China.

According to MacRumors, Apple plans to relocate its oft-crowded store at the Eaton Centre shopping mall in Downtown Toronto to a much larger space in the mall, currently occupied by apparel chain Abercrombie & Fitch, which will also be relocating within the mall as part of the shuffle, according to people familiar with the matter. 

China’s National Business Daily says Chinese iPhone vendors received word yesterday regarding price cuts to the iPhone 8, 8 Plus, Xr, Xs, and Xs Max. The biggest price cut comes to the iPhone Xr, which reportedly is seeing a 450 yuan (~$66) discount, bringing the total XR price to 5250 yuan (about $770). Generally though, most iPhones are seeing a 400 yuan (~$59) reduction.

Volkswagen AG has poached an executive from Apple to become the director responsible for technical development at its commercial vehicles division, according to Reuters. The hire? Alexander Hitzinger, who had been working on Apple’s Project Titan electric car project, having earlier worked at Porsche, VW’s sports car unit.