Gubagoo adds support for Apple Business Chat

Gubagoo, a provider of “conversational commerce solutions” for automotive dealerships and original equipment manufacturers, has announced that its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the native Messages app on iPhone and iPad.

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Apple Business Chat offers a way for users to communicate directly with businesses right within Messages. According to Apple, with Business Chat, it's easy to have a conversation with a service representative, schedule an appointment or make purchases using Apple Pay in the Messages app. Business Chat doesn’t share the user’s contact information with businesses and gives users the ability to stop chatting at any time.

To start Apple Business Chat, customers can click the “Chat with Messages” button on a Gubagoo-enabled dealership website. A conversation with Gubagoo’s chat specialists will open instantly in the Messages app, and users can take their time responding when it’s convenient.