Strategy Analytics: Apple’s iPhone X impresses former Samsung owners

Analyzing early adopter reviews of the  iPhone X from major online retailers, a new report from the Consumer Sentiment Analysis (CSA) service at Strategy Analytics. The report found that more than four out of five iPhone X buyers who were previously Samsung owners were satisfied with making the switch. However, the price of the iPhone X was an issue for many, with some questioning whether it’s a premium worth paying.

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“Among those buyers that converted from one brand to the other, a higher percentage of former Samsung consumers were satisfied with moving to the iPhone X, than those consumers moving from Apple to the Samsung S8,” says report author Adam Thowart.

The Consumer Sentiment Analytics practice at Strategy Analytics recently examined 2,851 iPhone X buyer reviews published on major U.S. online distributor sites. Eighty-six percent of iPhone X buyers who were previously Samsung owners were satisfied with the switch.