Producers and entertainment executives who have met recently with Apple executives said the company has been leaning toward TV programming in keeping with its “bright, optimistic brand identity” and that the high giant will begin rolling out its slate of online programming somewhere between March 2019 and the summer of that year, reports The New York Times. The article also claims that:
- Apple will spend more than $1 billion on original programming.
- The Apple Worldwide Video staff has expanded to more than 40 people and is opening divisions for adult dramas, children’s shows and Latin American and European programming.
- Apple has two advantages over its potential rivals: cash — the company has more than $285 billion on hand — and the promise of working with one of the most successful companies on earth.
- Although the company has bought projects at a quick pace, it has said that it will not follow the high-volume strategy favored by Netflix.
Upcoming original programming titles from Apple include "Amazing Stores," "Are You Sleeping," "Home," "Little America," "See," "Swagger," an untitled Damien Chazelle drama, an untitled Reese Witherspoon/Jennifer Anniston dreamed, and untitled Ronald D. Moore drama, and an untitled M. Night Shyamalan thriller series.