Apple may be recruiting an editorial team for an iBooks revamp

Based on recent job postings, Apple seems to be recruiting an editorial team for its upcoming iBooks reboot, possibly with the idea of creating an App Store-style "Today" tab, per the Japanese site Macotakara — as noted by AppleInsider.

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Presumably, the tab would feature things like author interviews and spotlights on individual books and themes. Bloomberg has reported that Apple hired Kashif Zafar, a senior vice president from Audible, Amazon’s audio books business, to help with the iBooks revamp. The article says the new app will include a simpler interface that better highlights books currently being read and a redesigned digital book store that looks more like the new App Store launched last year. It will also add a section called Reading Now and a dedicated tab for audio books, per Bloomberg.

Amazon had approximately 83% of the U.S. e-book market in early 2017, up from 74% in October 2015, according to AuthorEarnings, which tracks book sales for writers and other industry participants. Apple’s share went from 9% to 11% in the same time frame.