A new survey by Loup Ventures shows that 22% of iPhone owners plan to upgrade to a new model this year, notes analyst Gene Munster. The survey shows:
- 22% of current iPhone users intend to buy the newest model that is yet to be announced. This compares to 23% a year ago (iPhone X) and 15% two years ago (iPhone7).
- The iPhone business is settling into a lower growth, more predictable rhythm.
- The mix of iPhones in the next year will remain consistent with the latest model accounting for about half of new unit sales. This is in line with our model.
Munster says this doesn’t rule out a “supercycle” in fiscal year 2019 given this survey was conducted before widespread rumors of a larger iPhone this fall. surveyed 511 people in the US regarding their intent to upgrade to a new iPhone in the next year.