Apple Music now has 38 million paid subscribers, up from 36 million last month, reports Reuters. This compares to 71 million premium subscribers at the end of 2017 for industry leader Spotify.
Eddy Cue, Apple’s senior vice president of internet software and services, disclosed the most recent subscriber number for Apple Music at the South by Southwest festival in Austin, Texas. Amazon Music Unlimited has 16 million paying subscribers, and Pandora Media has 5.48 million total subscribers. Reuters notes that Google doesn’t release paid subscriber numbers for its service, Google Play Music.