T-shirts urge Apple to ‘Think Different (again)’

As noted by Cult of Mac, a company called Throwboy has released a new line of T-shirts urging Apple to “Think Different (again).”

Making a sarcastic play on Apple’s “Think Different” and “It all just works,” the tees sport messages such as the aforementioned “Think Different (again)” and “It all just kinda works.”

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“Whether you think the Cupertino tech giants are innovating or iterating, the topic has become a debate … for the past few years,” company founder Roberto Hoyos wrote on the Throwboy blog. “We decided to have a little fun … (and) spark some conversation around the community we like so much.”

The six Apple T-shirts, which come in a variety of colors, can be purchased for $28 each on the Throwboy website.

"Think different" was an advertising slogan for Apple in 1997 created by the TBWA/Chiat/Day ad agency. It was used in a TV commercial, several print advertisements, and a number of TV promos for Apple products. The use of the slogan ended in 2002.