Apple Pay leads Google Pay in usage, interest among Millennials, GenZ

Dealspotr — a site “brands, influencers and shoppers connect to share today's best deals” — says that its research shows that Apple Pay leads Google Pay in usage and interest among Millennials and GenZ-ers.

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Dealspotr ran a survey during February using Google Market Research. They surveyed 1,000 people total: 500 Millennials (females and males aged 25 to 34) and 500 Generation Z (females and males aged 18 to 24). 

Dealspotr found a higher adoption of Apple Pay among young adults than they expected. Their research shows that 15% of young adults have used Apple’s mobile payment service while shopping online.

In-store, 11% of Millennials and 10% of GenZers have used Apple Pay to pay for items in the checkout line. Apple Pay (10%) was significantly more popular than rival payment platforms Google Pay (4%) and Samsung Pay (2%). However, credit card and PayPal remain the dominant forms of payment (actual and preferred) for online shopping.