A new survey from Gene Munster's Loup Ventures finds Apple Pay’s year-over-year growth has been “impressive” with active users more than doubling. Still, the research group believes that only 16% of iPhone users have enabled the digital payment service.
Still, Loup Ventures is optimistic that Apple Pay will gain widespread adoption over the next 3-5 years given integration OS and iOS makes it the easiest to use digital wallet. The research group’s survey showed that:
- The Top 100 retailers in the U.S. were checked for Apple Pay compatibility for online (desktop, mobile and apps) and found the growth of adoption has been high (9 to 85%), but off of a small base.
- The total number of these retailers supporting Apple Pay online now ranges between 14-24%.
- The number of banks globally that support Apple Pay increased in the past year by 41% to 2707 banks.
- There are 127 million global active Apple Pay users, up from 62 million a year ago. This represents 16% of the active iPhone base.