Apple Iconsiam will open Saturday in Bangkok on the shores of the Chao Phraya; it’s the tech giants first store in Thailand.
Elevated above the “River of Kings” in the heart of Bangkok, Apple Iconsiam sits alongside storied sites and cultural landmarks. Connecting the new mixed-use ICONSIAM Center to an outdoor roof terrace, the store’s clean, trapezoidal design lines and glass surfaces accentuate the natural beauty of its surroundings while creating an open, airy atmosphere effacing boundaries between interior and exterior, according to Angela Ahrendts, Apple’s senior vice president of Retail.
Apple Iconsiam features two expansive glass facades that create transparency through the store to the river, city and beyond. As customers walk in through a sweeping curve stone entry, their journey continues to the roof garden, where they can admire local art, participate in a Today at Apple photo or sketch walk, or simply enjoy iconic views of Bangkok.
Inside the store, a spacious Forum offers all of Apple’s free Today at Apple sessions, which inspire visitors to connect with one another, discover a new passion or take their skills to the next level. These hands-on sessions, led by Creative Pros, offer tools for all to explore their creative curiosity and learn to make the most of Apple products and services.
Along the store’s Avenues, visitors can try out the latest Apple products. A tree-lined Genius Grove mirrors the flora of the outdoor terrace and provides the setting for Apple’s Geniuses to offer personalized technical support and advice.
With its opening, Apple will have 505 retail stores in 26 countries and an online store available in 39 countries.