Apple plans to beef up parental control features in iOS

Following the request by a couple of Apple shareholders asking the company to study the impact of heavy smartphone use by children and teenagers, as well as offer more parental restrictions on iPhones, the tech giant said it plans new features to help parents control how children use its smartphones.

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"Apple has always looked out for kids, and we work hard to create powerful products that inspire, entertain, and educate children while also helping parents protect them online," a spokeswoman told Bloomberg in a statement.

iOS devices already allow parents control and restrict what their children consume, including apps, movies, websites, songs and books, as well as cellular data, according to Apple. However, the spokesperson said that “we have new features and enhancements planned for the future, to add functionality and make these tools even more robust.”