Whatever happened to opening up FaceTime?

Too bad Apple never kept their promise of opening up FaceTime for the world. I and other professionals I know are using the technology (audio and video) in business. 

FaceTime.jpeg

There's an opportunity for business level functionality if the technology was opened up. Apple needs to rely on all computers — Window PCs included — to support the software in order for it to really become the revolutionary offering Apple has made it out to be.

The tech that FaceTime is built on is a collection of open source and licensed tech that Apple does a great job of tying together. All Apple really has to do is to release their code and any licensing dependancies and let the third parties work out any licensing issues — if they have any.

(Thanks to J. Scott Anderson for help with today's column.)