Some Apple shareholders want Apple to ‘think differently about kids’

As noted by AppleInsider, a couple of Apple shareholders have issued an open letter asking the company to study the impact of heavy smartphone use by children and teenagers, as well as offer more parental restrictions on iPhones. The letter, shared online by Jana Partners and the California State Teachers' Retirement System, says , in part: 

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“…we believe Apple would once again be playing a pioneering role, this time by setting an example about the obligations of technology companies to their youngest customers.  As a company that prides itself on values like inclusiveness, quality education, environmental protection, and supplier responsibility, Apple would also once again be showcasing the innovative spirit that made you the most valuable public company in the world.  In fact, we believe that addressing this issue now will enhance long-term value for all shareholders, by creating more choices and options for your customers today and helping to protect the next generation of leaders, innovators, and customers tomorrow.

The letter notes that a study conducted recently by the Center on Media and Child Health and the University of Alberta found that 67% of the over 2,300 teachers surveyed observed that the number of students who are negatively distracted by digital technologies in the classroom is growing and 75% say students’ ability to focus on educational tasks has decreased. In the past 3- 5 years since personal technologies have entered the classroom, 90% stated that the number of students with emotional challenges has increased and 86% said the number with social challenges has increased.  One junior high teacher noted that, “I see youth who used to go outside at lunch break and engage in physical activity and socialization.  Today, many of our students sit all lunch hour and play on their personal devices.”