The highest ranked products of the 2017 MMNPL survey are the iPhone 8 (#1), Samsung Galaxy Note 8 (#2), Nintendo Switch (#3), Starbucks Unicorn Frappuccino (#4), Google Home (#5) Dominos Bread Twists (#6), Google Pixel (#7), Taco Bell Double Stacked Tacos (#8) Taco Bell Naked Chicken Chalupa (#9) and Microsoft Surface Laptop (#10).
This year’s results also indicate:
- Consumers are about twice as likely to recall either generically “a new iPhone” or assign an incorrect model number, than they are to recall the correct iPhone 8 as the new product launched this year.
- The proportion of consumers recalling the iPhone 8 (11%) was much smaller relative to the number who could recall the launch of the iPhone 7 last year. (about 32% among those in 2016 who could recall any new product launches).
- Personal electronics products dominated the top 10 list for the second year in a row.