The iPhone X takes the top premium smartphone spot in India

Apple has retained the lead in India's premium smartphone market thanks to the iPhone X, according to new data from Counterpoint Research

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According to the research group’s latest analysis on the Indian handset market, the premium smartphone segment was the second fastest growing segment (up 20% year-over-year) in calendar year 2017. Counterpoint Research found that:

  • Although the segment is more crowded than a year ago, the top three brands, Apple, OnePlus and Samsung, still contribute to 94% of the overall premium market segment.
  • Apple is still the leader in the premium segment, capturing 47% share during Q4 2017 and 38% during 2017, driven by strong shipments of iPhone X and iPhone 7.
  • However, demand for iPhone 8 remains soft and, as a result, the overall Apple shipments in the premium segment declined 31% year-over-year. The decline is also partly due to last year’s strong quarter, when sales of the iPhones spiked owing to demonetization and the high volume of cash transactions.
  • The quarter also saw strong promotions for iPhone through e-commerce channels (Amazon iPhone fest) and operators (iPhone X with Airtel).
  • OnePlus (from a Chinese smartphone manufacturer) was the fastest growing brand (plus  343%) in the segment — capturing 25% during quarter four of 2017 and 19% for calendar year 2017.