Apple’s first store in South Korea opens Saturday

Apple Garosugil, the company’s first store in South Korea, will open in Seoul on Saturday at 10 a.m. South of the Han River, in the heart of the Gangnam area, the store’s 25-foot glass facade invites visitors in from the tree-lined street, where interior trees mirror those outside, blurring the lines between the street and store. It also sports a dynamic 6K video wall.

“We’re thrilled to open a new home for our customers in the vibrant city of Seoul and we look forward to continuing to grow in Korea,” said Angela Ahrendts, Apple’s senior vice president of Retail, in a press announcement. “Our stores are gathering places for the community where everyone is welcome to connect, learn and create.”

  Located in the heart of the Gangnam area, Apple Garosugil’s 25-foot glass facade blurs the lines between the street and store. — Photo courtesy of Apple

Located in the heart of the Gangnam area, Apple Garosugil’s 25-foot glass facade blurs the lines between the street and store. — Photo courtesy of Apple

Led by Creative Pros, who are experts in the arts, the sessions bring the community together in the heart of the store — the Forum, with a Anyone can begin by taking a 30-minute Quick Start session, go further with experiential Photo Walks or attend a session for entrepreneurs, such as How to Run a Connected Business. Educators and developers can also get hands-on advice and specialized training in the store’s dedicated Boardroom.

The store — which has 140 employees — features Apple’s full line of products and a curated collection of accessories, as well as Today at Apple programming that offers dozens of free sessions daily to inspire participants to learn and unlock their creativity in photography, music, art and design, coding skills and more. (To register for Today at Apple sessions, visit apple.com/kr/today.)

Lining each side of the store are Avenues, inspired by window displays along a shopping street, which have interactive displays for visitors to get hands-on with third-party products and accessories dedicated to music, home, coding and more. Through the Apple Store app, customers can also explore products, shop and register for Today at Apple sessions.

With the opening of the store, Apple will have 503 retail stores in 24 countries and an online store available in 39 countries.