Elbi philanthropy app now supports Apple Pay

The Elbi philanthropy app now supports Apple Pay. The app “brings together people, brands and charities to make philanthropy simple and rewarding.” Now users can make $1 micro-donations with Apple’s mobile payment system.

Elrid was created by model Natalia Vodianova (pictured) to allow users to “love” charities and causes. In return for micro donations, users receive "LoveCoins" that can be redeemed for items including Beats by Dre products.


Apple Pay is currently available in 20 countries: Australia, Canada, China, France, Hong Kong, Italy, Japan, New Zealand, Russia, Singapore, Spain, Switzerland, the UK, the U.S., Denmark, Finland, Sweden and the United Arab Emirates.