As noted by AppleInsider Apple has added a new section to the Apple App Store that spotlights iOS subscription-based apps that offer free trials to new users.
Each app is show with a large icon of its subscription service. Apple lists a service's subscription option, like "annual membership" or "ad-free monthly," followed by a hyperlinked app title and button to start a free trial. Tapping on the app name navigates to that title's dedicated App Store page, where users can find more information about available subscription options.
In the section, Apple is currently highlighting four applications: 1Password, USA Today, Lake: Coloring Books, and Panna: Video Recipes. For each app, Apple touts the available free trial.