Counterpoint Research: Huawei surpasses Apple as the second largest smartphone brand

According to Counterpoint Research, Samsung held on to at least 20% of the global smartphone market in June and July, while Huawei and Apple had about half that market share, though the China-based company was slightly ahead of the iPhone maker.

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“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence,” says Counterpoint’s Research Director Peter Richardson. “It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion.”

Of course, this streak could be temporary considering the annual iPhone refresh is just around the corner. New iPhones, as well as the Apple Watch Series 3 and an Apple TV with 4K support, are expected to be announced next Tuesday, Sept. 12.

Regarding the best-selling models in the month of July, Counterpoint Senior Analyst Pavel Naiya said Apple continued to drive its flagship momentum with iPhone 7 and 7 Plus, which are still the world’s best-selling models. What’s more, Apple’s 32GB refresh of the venerable iPhone 6 enabled it to regain momentum during the month, with popularity across prepaid markets to edge out Samsung’s Galaxy J7. he adds.