Apple tops Interbrand’s 2017 Best Global Brands list

Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the dominant sector.


For five consecutive years, Apple and Google hold the top positions. Apple’s brand value grew by 3% to $184,154 million, as Google’s brand value grew by 6% to $141,703 million. Microsoft jumps into #3, as one of sixteen brands with double-digit percent growth. Following Coca-Cola at #4, sits Amazon, Samsung, Toyota, and Facebook, which breaks into the Top 10 for the first-time at #8. Mercedes-Benz, and IBM round out the Top 10.

Interbrand’s 18th annual report “analyzes how brands grow in a changing world, showing that using technology at scale to deliver intimate human experiences, will help drive economic growth value.” The Top 100 brands have a combined total value of $1,871,730 million, an increase of 4.2% from 2016. For the complete Top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends, visit