Verto Analytics: the iPhone growth shows no signs of slowing

With more iPhones sold worldwide than any other mobile device brand, or any other brand within consumer electronics, it’s clear that Apple has successfully made the term “smartphone” synonymous with iPhone. And its growth doesn’t look to be slowing down anytime soon. New data from Verto Analytics shows:

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  • Among U.S. adults (18+) in August 2017, Apple still holds the lead, with nearly 34% reach and 73.5 million devices, followed by Samsung at just over 25% reach and nearly 60 million devices.
  • Apple has experienced the fastest user base expansion rate over the past year, growing 12.7% year-on-year, compared to 10.4% for Samsung, and 10.4% for LG.
  • Apple’s core brand has seen a 5% increase in its overall stickiness rating, from 51.19% to 56.1% and an increase in average number of sessions per user (from 91 in March 2017 to 93 in June 2017).