Barclays: Apple should bundle one-year Apple Music, iCloud services with the ‘iPhone 8’

Barclays, the multinational bank and financial services, thinks says Apple can get more customers to agree to spring for the upcoming “iPhone 8” (which will reportedly start pricing at $999) by bundling one-year subscriptions to services like Apple Music and iCloud, according to CNBC.

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Barclays analyst Mark Moskowitz estimates a one-year subscription for Music is worth $120 but only costs Apple $43,  while iCloud has a $36 worth and $7 cost. The firm’s survey results showed iPhone customer “buying intention” dropped from 36% to 18% when bumping the price up from $800 to the iPhone 8 price. 

However, a recent survey from Fluent, a people-based marketing platform, was more optimistic about iPhone 8 adoption rates. Fluent found that 40% of current iPhone owners would upgrade to the premium model, though two-thirds did think the price tag was too high. The iPhone 8 — shown in fanciful mock-ups — and other products will be unveiled at Apple’s Sept. 12 media event.