Apple, move studios purportedly arguing over pricing of 4K films

Apple is “scrambling” to strike deals with Hollywood studios to offer ultra-high definition films on its upcoming Apple TV, but discussions have been hampered by disagreements over pricing, reports The Wall Street Journal, quoting unnamed “people with knowledge of the talks.”

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The article says that Apple wants to keep 4K films — which offer 4,000 pixels per frame — priced at $19.99, while some of the studios want to charge more, perhaps up to $30. However, at least one studio representative told the WSJ that Netflix subscribers already receive streaming 4K content for $12 per month, so convincing folks to pony up $30 for a UHD flick could be a tough sell.

Apple is expected to debut a new Apple TV along with new iPhones and Apple Watches this month. The next gen set-top box is expected to adds support for UHD and high-dynamic-range imaging (HDRI or HDR), a set of techniques used in imaging and photography to reproduce a greater dynamic range of luminositythan possible using standard digital imaging or photographic techniques.