iMessage may be the most-used messaging platform for U.S. teens

Apple’s iMessage is apparently the the most-used messaging platform for U.S. teens, according to a comparative analysis by Fam CEO Giuseppe Stuto — as noted by Business Insider. Fam makes a video chat app that allows groups to chat with one another via iMessage with just a few taps.

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The analysis estimates that US youth between the ages of 10 and 19 average 25 iMessages each day. That’s compared to 14 messages over Facebook Messenger, and eight snaps on Snapchat. Fam says the estimates propose that while Apple is often left out of the chat app ecosystem, it could be the most used platform and one of the best for brands and developers to reach U.S. consumers.