TechCrunch reports that Apple has launched HomeKit smart home experiences at its retail stores. HomeKit is a framework that allows control of compatible home automation devices through iOS and Siri.
Stores with The Avenue interactive window display will offer an interactive experience where device users can use Home to control smart home devices including light bulbs, ceiling fans, and window blinds. Apple stores that don’t have The Avenue will still feature a HomeKit experience but won’t have the interactivity.
So what’s The Avenue? It’s inspired by the window displays along a boulevard that dynamically change with the season. Avenue walls are interactive themed “windows” where Apple’s products and services come to life, from music, to creativity, apps, photography and more.
New “Creative Pros,” Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find “Only at Apple” products on the Avenue, a curated collection of third-party accessories.
The experiences will help customers become more aware of HomeKit’s functionality ahead of the December launch of the HomePod smart speaker.