Amazon Prime coming to Apple’s TV app later this year

The tvOS got very little love at the Apple Worldwide Developer Conference keynote today, though CEO Tim Cook said there would be more info later this year. He also added that Apple now has 50 partners in the TV app and that Amazon Prime is coming later this year. 

This would allow Amazon Prime Video subscribers to easily watch TV shows and movies from the service using Apple's set-top box. Amazon employees expect the app to show up on Apple’s hardware in the third quarter of the year, according to recode.

If the rumor is true, this would be an about-face for Amazon. In June 2016, CEO Jeff Bezos said he only wants Amazon to sell devices that support Prime Video. Amazon Prime is a membership program that gives customers access to streaming video, music, e-books, free shipping and a variety of other Amazon-specific services and deals. It costs $99 per year or you can go for a monthly $10.99 charge. You can try the service for free for 30 days.